If you are going to accidentally buy rose' wine, this is a pretty good one. I do that sometimes...I'll be browsing through Harris Teeter, looking at the wines and reading the ratings, and then I'll find a white or red I want to try...and I'll accidentally get something I never would have tried on purpose. I guess I just didn't notice the clear bottle and redness of the wine?
As a rule, rose' wines frustrate me. I always feel like I'm drinking watered-down kool-aid. This one grew on me.